Dubai hotel offers gold-plated iPads to guests: Is this a sign of a market top?
- Published on Monday, 27 May 2013 12:57
- 0 Comments
Dubai’s Burj Al-Arab hotel, the self-proclaimed 7-star hotel is dishing out 24-carat gold plated iPads to guests. Why? Because it can.
Burj Al Arab — one of the world’s ultra-luxury hotels, last week introduced 24-carat gold plated iPads for its in-house guests — to access services. It has also introduced iMacs in suites.
This makes Burj Al Arab , where rooms start at $1,525, the first hotel in the world to offer the Interactive Customer Experience (ICE) software available on the 24-carat gold iPads.
“The 24-carat gold iPads, designed specifically for Burj Al Arab and engraved with the hotel’s logo, will be offered to every guest upon check-in,” the hotel announced on Sunday. “The guests will be able to use the 24-carat gold iPad as a “virtual concierge” and — at the touch of the button — access both information and the extensive selection of hotel services, such as the Guest Services Directory, detailed descriptions of Burj Al Arab’s restaurant options and spa menu, as well as private dining, butler and housekeeping services, among many other options.”
The move comes as Dubai’s economy recovers from a four-year slowdown that had forced Burj Al Arab’s parent — Dubai Holding — to halt projects, restructure management and incur a huge pile of debt. However, despite the downturn, the emirate continued its journey and maintained its position as the economic hub in the region, where the business of luxury continues to thrive.
Read the full story from The National.
The last time Dubai experienced this sort of extreme flamboyance and flashiness was right at the top of the global euphoria, which was then followed by the wost financial crisis since the Great Depression. Are we ready for another crisis?